"Lose The Fat; Keep The Muscle," says the ad for chromium picolinate.
"Rake in the Profits," is more like it.
There's no good evidence that chromium--picolinate or any other kind--helps people lose fat or build muscle. But for the millions of Americans who are on their way to diabetes, extra chromium could hold out a glimmer of hope.
"Chromium helps insulin transfer glucose and other nutrients from the bloodstream into cells," says Richard Anderson, a chromium expert at the U.S. Department of Agriculture.